TF1: A NEW ANTENNA DESIGN FOR TF1 – STARTING ON WEDNESDAY 6TH JANUARY

[05.01.21] PRESS RELEASE

A NEW ANTENNA DESIGN FOR TF1

Start on Wednesday, January 6th

Eight years after its last change, Xavier Gandon, head of the TF1 group’s networks, and Yoann Saillon, artistic director of the TF1 group, revealed the new look of TF1 on Tuesday 5th January, created by Naked in collaboration with the Transmitter was designed.

The network’s image and brands are now of higher quality and enhanced by an immersive visual experience, Ultra High Definition (UHD & 8K). This is an important first in France. This new look, which is inspired by digital codes (slide, swipe), puts transparency at the center of the graphics system and is intended to be both smoother and more dynamic. This fluidity is achieved by speeding up movement between programs for more continuity, making transitions and integrations easier.

This change in visual identity goes hand in hand with a more open, more ambitious, more positive and brighter sound identity, which is realized in collaboration with Start-Rec.

This strong evolution in visual and acoustic identity enhances the overall viewing experience of TF1.

See the clip here

CONTACTS TF & GROUP

Maylis CARCABAL – Head of Communication & Branding – mcarcabal@tf1.fr

Thomas PAWLOWSKI – Head of Communication Programs, Info & Sport – tpawlowski@tf1.fr

Legal information French television 1 – TF1 société anonyme with a capital of 42,078,598.20 euros RCS Nanterre 326 300 159 – 1 Quai du Point du Jour 92656 Boulogne-Billancourt Cedex

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Disclaimer of liability

TF1 – TV Francaise 1 SA posted this content on January 06, 2021 and is solely responsible for the information contained therein. Distributed by the public, unedited and unchanged, on January 07, 2021 10:09:00 AM UTC

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